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From Ocean to Opportunity: Key Takeaways from China Fisheries and Seafood Expo 2025
The China Fisheries & Seafood Expo 2025 was an essential gathering for tackling the complex logistics of frozen seafood transportation across the Asian market. A huge thank you to all our customers and industry partners who visited our booth and contributed to such insightful discussions. The energy and collaboration on the floor perfectly highlighted the vibrancy and innovative spirit of the seafood industry.
Yu Kurimoto, Global Chief Officer - Head of Marketing & Commercial, says, “At ONE, we are investing strategically in technology, infrastructure, and service excellence to guarantee your cargo—from seafood to other high-value commodities—arrives in optimal condition. Our commitment is to be Your Number ONE Shipping Partner, providing innovative solutions, deep commodity expertise, and reliable service to protect your shipment's value and help you seize growth opportunities in the dynamic Chinese and global seafood markets.”
Navigating Asia's complex frozen seafood logistics (cold-chain, distance, customs) requires expertise. Ocean Network Express (ONE) provides tailored, reliable reefer shipping solutions and a single point of contact. Our discussions at CFSE confirmed that a fresher, more sustainable future for frozen seafood quality depends on smarter, more resilient supply chains, driven by our advanced technology and digital focus.
Insights from the Frozen Seafood Supply Chain
Our time at the expo led to highly productive discussions and offered critical insights into the evolving needs of the frozen seafood market. Below are the key perspectives we collected:
The Need for Agile Partnerships
In today's landscape of evolving trade dynamics, customers demand flexible and agile solutions. Our conversations highlighted the essential role of a resilient network that quickly adapts to market shifts and unforeseen challenges in the seafood trade.
As Louis Tang, Regional Head of ONE East Asia, notes: "Success requires deep commodity expertise and agile operations. Our reefer team partners with customers to optimise routes, mitigate risks, and safeguard quality, unlocking greater opportunities in the global seafood industry."
Growing Demand for Transparency
End-to-end cold-chain visibility is essential for maintaining frozen integrity and consumer trust. ONE's CONTAINER+ solution provides the real-time tracking and environmental monitoring customers demand.
Matty van der Waal, Deputy General Manager, Global Reefer and Special Cargo, notes: "ONE delivers reliability at scale, combining advanced technology and expertise to proactively manage complex supply chains, guaranteeing uncompromised freshness and quality worldwide."
Fuelling Global Seafood Growth
The expanding global and Chinese seafood trade demands precision. ONE delivers reliable partnership and deep expertise, not just containers.
As Frank Zhu, Deputy General Manager, Sales, ONE China, concludes, “Our focus on end-to-end visibility and service ensures every sensitive shipment arrives on time with quality intact, empowering customer growth across global markets.”
Learn More About Future-Proofing Perishables
This year, we are proud to showcase our insights in our latest industry report, “Future-Proofing Perishables.” The report explores global reefer trends, digitalization, compliance, and real-world success stories from customers worldwide.
Download our full report to learn more
Looking Ahead
Our commitment to the frozen seafood industry goes beyond a single event. The conversations and insights shared at China Fisheries & Seafood Expo will directly inform our strategy as we continue to innovate and enhance our reefer shipping solutions. We are dedicated to delivering not just a service, but a promise of frozen integrity, quality, and reliability.